Marketing versus science: a call for evidence-based advertising in dentistry

Marketing versus science: a call for evidence-based advertising in dentistry.

The health care industry is experiencing an explosion of research, which promises to shift the paradigm in the detection, diagnosis, and management of oral diseases. Some new diagnostic methods, such as individual molecular and genomic testing, adjunctive visual aids, cytology, and salivary diagnostics, are being, or will be, actively marketed. These products are often promoted as advanced “mus...

The Status of Evidence-Based Dentistry in Iran

 Evidence-Based Dentistry (EBD) is very limitedly known in Iran, and has been defined as an approach to oral healthcare that requires the judicious integration of systemic assessments of clinically relevant scientific evidences, related to patient’s history and oral and medical conditions, with dentist’s clinical expertise and patient’s treatment needs and preferences. (1...

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

MARKETING VETERINARY DENTISTRY

Evidence Based Practice in Dentistry

The evidence-based approach has become the mantra of health care and service delivery. But just what it means, whether it is feasible, how to build it and the outcome of its use are not well understood. The aims of this paper are to provide an overview of an evidence-based approach to the prevention of oral disease, to examine the assessment of clinical trial evidence, to examine emerging appro...